pārekareka

(noun) enjoyment, pleasure, delight.

Like flowers that bloom in unexpected places,
every story unfolds with beauty and resilience,
revealing hidden wonders.

Women's Clothing

Men's Clothing

Spring Sale!

Crystal Pier Race

Pre-Order Now Open

Our latest designs

Berry Koru Zipperless Hoodie
Outerwear
$60.00
The koru is a Māori symbol based on the unfurling silver fern frond, representing new life, growth, strength, and peace.…
Select options This product has multiple variants. The options may be chosen on the product page
Tā Moko Long Sleeve Jersey
Long Sleeve
$50.00
A deeply powerful design that honoring the traditional Māori art of permanent body marking, deeply symbolic of a…
Select options This product has multiple variants. The options may be chosen on the product page
Pele Zippered Hoodie
Outerwear
$50.00
Pārekareka Zippered Hoodie
Select options This product has multiple variants. The options may be chosen on the product page
Tā Moko Hoodie
Outerwear
$50.00
Pārekareka Zippered Hoodie. A deeply powerful design that honoring the traditional Māori art of permanent body marking, deeply…
Select options This product has multiple variants. The options may be chosen on the product page
Pelehonuamea
Long Sleeve, Women's Clothing
Price range: $50.00 through $52.00
Inspired from the legendary Pelehonuamea (often shortened to Pele) meaning “She who shapes the sacred land.” She is…
Select options This product has multiple variants. The options may be chosen on the product page
Pārekareka Berry Swirl Women’s Long Sleeve
Long Sleeve, Women's Clothing
$50.00
Precision-engineered for a form-fitting experience that empowers your performance to the fullest. Crafted from RPET (Recycled Plastics) and…
Select options This product has multiple variants. The options may be chosen on the product page
Pārekareka Berry Plumeria Racerback
Racerbacks
$40.00
Precision-engineered for a form-fitting experience that empowers your performance to the fullest. Crafted from RPET (Recycled Plastics) and…
Select options This product has multiple variants. The options may be chosen on the product page
Pārekareka Blue Plumeria Racerback
Racerbacks
$40.00
Precision-engineered for a form-fitting experience that empowers your performance to the fullest. Crafted from RPET (Recycled Plastics) and…
Select options This product has multiple variants. The options may be chosen on the product page

On Sale Products

2024 TAZ Men's Long Sleeve Jerseys Original price was: $35.00.Current price is: $20.00.
2024 TAZ Men's Short Sleeve Jerseys Original price was: $35.00.Current price is: $20.00.
Cuddlefish Women's Racerback Original price was: $40.00.Current price is: $35.00.

Paddle Bags

Tai Paddles

Rooted in the ocean and guided by tradition, we create custom gear for the outrigger canoe community. Inspired by the legacy of Polynesian voyaging and hoʻokele—the art of wayfinding—our custom designed products are made to serve paddlers who move with purpose across the sea.

Every custom piece is shaped by lōkahi—unity within the team—and a shared respect for the ocean that carries us. From race day to everyday wear, our designs honor culture while meeting the demands of modern paddling

At the heart of what we do is mālama—care for the ocean, the sport, and the communities that keep these traditions alive. More than equipment, our gear represents pride, connection, and the rhythm of paddles moving as one. Created for those who honor the past and paddle forward together.

pārekareka

Women's Clothing

Men's Clothing

Spring Sale!

Crystal Pier Race

Pre-Order Now Open

Our latest designs

Berry Koru Zipperless Hoodie

Tā Moko Long Sleeve Jersey

Pele Zippered Hoodie

Tā Moko Hoodie

Pelehonuamea

Pārekareka Berry Swirl Women’s Long Sleeve

Pārekareka Berry Plumeria Racerback

Pārekareka Blue Plumeria Racerback

On Sale Products

Featured Products

Paddle Bags

Tai Paddles

Rooted in the ocean and guided by tradition, we create custom gear for the outrigger canoe community. Inspired by the legacy of Polynesian voyaging and hoʻokele—the art of wayfinding—our custom designed products are made to serve paddlers who move with purpose across the sea.

Every custom piece is shaped by lōkahi—unity within the team—and a shared respect for the ocean that carries us. From race day to everyday wear, our designs honor culture while meeting the demands of modern paddling

At the heart of what we do is mālama—care for the ocean, the sport, and the communities that keep these traditions alive. More than equipment, our gear represents pride, connection, and the rhythm of paddles moving as one. Created for those who honor the past and paddle forward together.

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